Job Details

Insight Global is looking for a Paid Media Analyst to partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and other digital channels. This role focuses on analyzing spend efficiency, revenue impact, and key performancedrivers to inform budget allocation and optimization decisions, while building and maintaining dashboards and visualizations that clearly communicate trends, insights, and recommendations. The analyst will design and run A/B tests and marketing experiments, perform deepdive and adhoc analyses to explain why campaigns are over or underperforming, and translate complex marketing and sales data into clear, actionable insights for marketers and leadership. This position is handson with data-debugging issues, validating results, and improving data reliability-while regularly reading out results, recommending optimizations, and supporting faster iteration and execution across teams.

Responsibilities:
- Build, analyze, and interpret data across paid search, paid social, and other digital advertising channels
- Design and execute marketing experiments to measure incrementality and campaign impact
- Deliver recurring performance reporting and dashboards that support datadriven decisionmaking
- Conduct advanced SQL analysis to investigate marketing, sales, and funnel performance
- Develop and maintain visualizations using tools such as Tableau, Looker, or similar platforms
- Perform handson analytics related to SEM payback modeling and paid channel performance
- Support campaign optimization through databacked insights and experimentation results
- Collaborate with analytics and marketing partners to improve tooling, dashboards, and workflows

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Required Skills & Experience
- 4-5+ years of experience in marketing, sales, or business analytics
- Strong, handson SQL skills, including complex queries, joins, window functions, and CTEs
- Data Management: Snowflake preferred, Databricks or Spark accepted
- Direct experience with paid search, paid media, or performance marketing analytics
- Proven ability to independently dig into data and translate marketing questions into analytical approaches
- Experience building dashboards and visualizations with Tableau or Hex strongly preferred; Looker acceptable
- Strong business acumen and clear communication insights to nontechnical stakeholders

Nice to Have Skills & Experience
- Experience designing and analyzing incrementality tests or marketing experiments
- Familiarity with Salesforce lead and opportunity data
- Experience with modern analytics tooling (Hex, dbt, or similar)
- SaaS product or B2B analytics experience in a largescale technology environment

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.