Job Details

Business Development Director - On Site Columbus, GA

Position Information

Position: Business Development Director

Department: Licensing

Reports To: SVP, Licensing & Retail

Position Summary

The Business Development Director is responsible for driving revenue growth, expanding distribution, and developing strategic partnerships that strengthen the Realtree brand. This role focuses on identifying new licensing opportunities, growing existing accounts, and aligning licensees and retail partners with the company's long-term brand and revenue strategy.

The position works closely with Licensing, Marketing, Retail, Pattern Development, and Product teams to ensure coordinated execution of category expansion, brand integrity, and strategic growth initiatives.

Core Responsibilities

Revenue Growth & Account Development

• Drive revenue growth through expansion of existing licensing partners and development of new strategic accounts.
• Identify and pursue new licensing opportunities across targeted product categories and market segments.
• Develop and execute strategic growth plans that increase brand presence and category performance.
• Maintain accurate sales forecasts and revenue projections tied to licensing agreements and partnerships.

Distribution & Market Expansion

• Expand distribution channels through partnerships with retailers, manufacturers, and licensees.
• Identify market gaps and 'white space' opportunities for the Realtree brand.
• Develop initiatives that increase retail placement and strengthen category presence.

Strategic Partnerships

• Build and maintain strong relationships with licensees, retailers, and strategic partners.
• Serve as a key point of contact for major accounts and growth partners.
• Collaborate with partners to maximize category performance and brand exposure.

Brand & Category Leadership

• Support category development strategies aligned with company growth initiatives.
• Ensure licensing partners maintain brand standards and product quality.
• Leverage the strength of the Realtree brand to create new opportunities and partnerships.

Key Performance Indicators (KPIs)

• Annual licensing revenue growth within assigned categories and accounts.
• Contribution to overall company licensing revenue targets.
• Growth of existing partner royalty revenue.
• Number of new licensing agreements secured annually.
• Expansion of retail distribution and product placement.
• Strength and growth of key licensing partnerships.

Annual Performance Expectations

• 10-15 new licensing partnerships per year.
• 8–15% revenue growth within assigned categories.
• Expansion of retail distribution with key partners.
• Launch of 1–2 new product categories annually.

Skills & Competencies

• Strong sales strategy and relationship-building skills.
• Excellent communication and negotiation abilities.
• Strong organizational and planning skills.
• Ability to identify and develop new business opportunities.
• Ability to operate effectively in a team-driven environment.

Education

Associate degree or equivalent professional experience preferred.

Experience

Minimum 5 years of experience in sales, licensing, brand partnerships, or business development.

Experience in the outdoor, sporting goods, apparel, or licensing industry preferred.

Technical Skills

• Proficiency with Microsoft Office Suite.
• Experience with PC and Windows operating systems.
• Familiarity with CRM systems and sales reporting tools preferred.

Additional Requirements

• Willingness to travel for partner meetings, trade shows, and account development.
• Strong commitment to teamwork, brand integrity, and company growth.

Equal Opportunity Statement

Jordan Outdoor Enterprises, Ltd. is an Equal Opportunity Employer and complies with the Americans with Disabilities Act (ADA). This job description describes the general nature of the role and may not include all duties.