Job Details

About Million Dollar Baby Co.

Million Dollar Baby Co. started in 1990 and is proudly family-owned and operated in Los Angeles. Since then, MDB has grown to 7 distinct brands of children's furnishings ranging in style, aesthetic, and price, while carrying some of the industry's most eco-conscious and award-winning designs. We can be found in retailers like Target and Amazon, and specialty retailers like Pottery Barn Kids and Crate & Barrel.

Under the Million Dollar Baby Co. parent company are our family of brands: Babyletto, daVinci, Nursery Works, and Namesake. We're proud to offer the most Greenguard Gold-certified cribs on the market and to use FSC-certified sustainable wood across our brands whenever possible. We've also pioneered Styrofoam-free packaging for several of our best-selling collections - an innovation that reduces waste while protecting our products during shipment.

At Million Dollar Baby Co., our team members are our #1 priority, and we partner with exceptional partners and retailers around the world who share our core values:
• Treat Your Team Like Family - lead with respect, gratitude, empathy, and kindness.
• Make an Impact, Drive Results - focus on meaningful work that moves families forward.
• Deliver a "Wow" Customer Experience Every Time - every detail matters.
• Strive for Continuous Improvement & Learning - keep growing, keep getting better.
• Cultivate Quality Conversations - communicate honestly and thoughtfully to build trust.

Over the years, our commitment to people, innovation, and a positive workplace culture has earned us five consecutive "Best Place to Work" awards, one of the best workplaces by "Built in LA", a 4.6 rating on Glassdoor, and 13 years on the Inc. 5000 Fastest Growing Companies list - recognitions that reflect the heart of who we are and the community we're proud to build. We'd love to talk to you!

About the Role:

We are seeking a PR & Communications Manager with a strong media network, impeccable storytelling skills, and proven ability to secure meaningful coverage. This role requires a mix of creativity and accountability: the ability to craft stories that resonate while also tracking, analyzing, and proving ROI across all communications efforts.

The ideal candidate will be an expert in PR and media communications who thrives on both the art of storytelling and the science of analytics. They'll own press and influencer communications, partnership development, affiliate program leadership, and thought leadership initiatives for the executive team.

What You'll Be Doing:

Media Relations & Press

• • Build and maintain strong relationships with editors, journalists, and media partners across lifestyle, parenting, design, and business outlets.
  • Proactively pitch brand and product stories, securing ongoing coverage across print and digital (including roundups & best of lists)
  • Write and distribute press releases, media alerts, and pitches with a strong brand voice and creative angles.
  • Manage press inquiries and coordinate interviews, quotes, and commentary.

Creative Storytelling & Brand Building

• • Develop and execute PR campaigns that highlight brand purpose, innovation, and cultural relevance.
  • Identify opportunities for unique, high-impact storytelling across earned, owned, and shared channels.
  • Collaborate with Marketing on events, collaborations, and partnerships that drive buzz.

Influencer & Partnership Management

• • Act as the point of contact for inbound influencer and partnership requests.
  • Manage product seeding, tracking, and ROI reporting for influencer outreach.
  • Develop new influencer, celebrity, and partnership collaborations aligned with brand strategy.

Affiliate Program Development

• • Spearhead the launch and management of an affiliate marketing program.
  • Identify and onboard affiliate partners, optimizing performance and reporting results.

Analytics, Reporting & ROI

• • Track and analyze PR and influencer campaign performance using KPIs such as impressions, SOV, traffic, sentiment, earned media value (TMV), and conversions.
  • Develop monthly and quarterly reports to demonstrate ROI of PR and communications initiatives.
  • Translate data into actionable insights for leadership and cross-functional teams.
  • Continuously optimize outreach strategies based on analytics and benchmarks.

Executive Thought Leadership

• • Develop a proactive thought leadership program for Million Dollar Baby Co.'s executives, securing opportunities for bylines, op-eds, speaking engagements, and industry panels.
  • Draft articles, commentary, and Q&As that position leadership as experts in parenting, design, retail, and business innovation.
  • Partner with executives to ensure their voice and perspective are authentically

Cross-Functional Collaboration

• • Work with Creative, Social, Brand, and Sales teams to align messaging and maximize amplification of PR moments.
  • Provide leadership with regular updates on communications performance and opportunities.

What You Bring to the Table:

• 6+ years of experience in PR, Communications (agency or in-house).
• Strong, established relationships with editors, journalists, and media contacts in lifestyle, parenting, and design categories.
• Proven success securing meaningful media placements across multiple platforms.
• Exceptional writing skills with experience drafting press releases, bylines, op-eds, and executive messaging.
• Skilled in influencer management, product gifting, and partnerships.
• Familiarity with affiliate program setup and management.
• Strong analytical skills with experience tracking impressions, TMV, conversions, and ROI.
• Proficiency with PR and analytics tools (e.g., Cision, Aspire, Google Analytics, affiliate platforms).
• Highly organized, proactive, and able to juggle multiple priorities in a fast-paced environment.

California pay range

$125,000-$140,000 USD

Our Benefits:

• 100% of your health, dental and vision insurance monthly premiums paid by us!
• Flexible PTO because we respect the need for work/life harmony
• Company matching 401(k)
• Vacation reimbursement and health & wellness subsidy programs
• Tuition reimbursement
• Matching charitable donations to the nonprofit organization of your choice
• Company-wide monthly celebrations - lunch is on us!
• Dog-friendly workplace, yes! You can bring your best friend to work
• Free MDB Co. swag + generous employee discount on products

At Million Dollar Baby Co., we're passionate about diversity and welcome applicants from all backgrounds. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas, some include hiring, community involvement and continuous learning about Diversity, Inclusion and Equity.

Million Dollar Baby Company is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and/or recruitment process.