Job Details

Social Media Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Richardson, US

Description

Who are we?

Tripledot is one of the largest independent mobile games companies in the world.

We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.

Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.

Tripledot's guiding principle is that when people love what they do, what they do will be loved by others.

We're building a company we're proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games.

Our ambition is to be the most successful games company in the world, and we're just getting started.

Key Responsibilities

We are expanding our Direct-to-Consumer (DTC) strategy by building scalable, out-of-app access to players. Social media plays a critical role in building community, sustaining engagement, and supporting DTC revenue growth.

The Social Media Manager, Direct To Consumer will lead social media efforts across studios with a clear focus on driving DTC performance. This role partners closely with the DTC team and studio stakeholders to ensure social strategies support long-term DTC growth and complement in-app experiences.

Responsibilities:

• Own social media strategy with a primary focus on driving DTC KPIs and revenue.
• Partner with the DTC team to design out-of-app audience capture strategies that support DTC growth.
• Manage day-to-day social media execution across multiple studios and products.
• Support, complement, or fully own a product's social presence based on studio needs.
• Coordinate and oversee outsourced social media partners where applicable.
• Define and track social performance against DTC-focused KPIs.
• Test and optimize content, formats, and calls-to-action to improve DTC outcomes.
• Evaluate tools and workflows to improve efficiency and scalability.
• Work closely with DTC, Product, Analytics, and Studio teams to align social efforts with DTC initiatives and launches.
• Provide clear insights into social performance and its impact on DTC results.

Skills, Knowledge and Expertise

• 5+ years of experience managing social media for consumer-facing products or brands.
• Strong understanding of performance-driven social strategies tied to growth and conversion.
• Experience operating social programs at scale, including coordination with external partners.
• Analytical mindset with the ability to connect social activity to downstream business outcomes.
• Strong communication skills and comfort working in cross-functional, multi-studio environments

Bonus Experience

• Experience with Direct-to-Consumer platforms or web-based monetization.
• Background in mobile gaming, live ops, or digital entertainment.
• Familiarity with social tooling, automation, and workflow optimization.

Success Measures

• Measurable contribution to DTC revenue and conversion metrics.
• Growth in owned, out-of-app audience access across studios.
• Consistent, scalable social execution aligned to DTC priorities.
• Strong collaboration between Social, DTC, and Studio teams.

Benefits

• Time Off: Flexible Discretionary Time Off policy in addition to bank holidays to relax and refresh throughout the year.
• Remote-First Working: If you are located in Dallas, you're welcome to work in the PeopleFun office, however, there's no expectation to.
• Financial: Generous 401k match, discretionary bonuses, and competitive salaries.
• Health & Wellness: Comprehensive Medical, Dental, and Vision coverage.
• Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
• Continuous Professional Development: Propel your career with continuous opportunities for professional development.
• Family-Friendly Culture: A generous parental leave policy and a supportive, family-friendly culture.
• Regular company events: Yearly on-site events that celebrate our achievements and our team spirit.

Tripledot provides a competitive total compensation package with a pay for performance rewards approach. The expected base pay range for this US based position is $60,000 to $80,000. Base compensation at Tripledot is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. It is also determined based on the position offered and other forms of compensation that may be provided as part of a total compensation package, in addition to a full range of medical and other benefits.

Tripledot is proud to be an equal-opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics.

All legitimate Tripledot roles are only posted on our official careers page and LinkedIn and we do not conduct job interviews via messaging apps like WhatsApp, Telegram or others. We never ask for personal or financial information during interviews. Sensitive information is only ever requested after a formal written offer through official channels. Any attempt to do so may be the result of a scam or phishing attack, and you should not engage. Our in-house recruitment team will only contact individuals through their official Company email addresses (tripledotstudios.com)