Job Details

Senior Analyst, Measurement & Attribution

Join to apply for the Senior Analyst, Measurement & Attribution role at Merkle.

WE WELCOME REMOTE U.S.-based CANDIDATES.

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. Over 30 years, Fortune 1,000 companies and leading nonprofit organizations partner with us to build and maximize the value of their customer portfolios. We champion meaningful progress, embed diversity, and build an inclusive, equitable, culturally fluent environment.

Responsibilities

• Manage data collection with clients.
• Develop reports and processes to ensure data quality control.
• Promote innovation in analytics to exceed client expectations.
• Implement and refine attribution models.
• Interpret and visualize model estimates and diagnostics.
• Champion continuous improvement and strategic evolution.

Qualifications

• Bachelor's degree in statistics, economics, applied mathematics, optimization, computer science, physics, or a related field (advanced degree preferred).
• 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution.
• Experience working with and measuring TV, digital media, and CRM data.
• Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (e.g., Naïve Bayes, Markov Chain, Random Forest).
• Advanced modeling skills with Python and R.
• Cloud environment experience, especially GCP and AWS.
• Experience with Databricks and data visualization tools such as Tableau or Power BI (advantageous).
• Understanding of marketing goals and how different media channels support these goals.
• Experience presenting information in spoken, written, or visual form to a variety of audiences.
• Experience collaborating with teammates, especially global teams, to share insights and techniques.

The annual salary range for this position is $78,000–$126,500. Placement within the range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401(k).
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.

To begin the application process, please click the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location: USA – Remote (Maryland)

Time type: Full time

Contract type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees, and is committed to providing reasonable accommodation for individuals with disabilities.